Marketing can be confusing and overwhelming, especially for those who are new to the game. If you are one of them, these 4 fundamental marketing principles will help you get more attention from your prospects and eventually turn them into loyal clients.
Marketing is a Game
As an entrepreneur or business owner, you need to attract customers to your business. Without the help of an SEO marketing agency, you’re on your own when it comes to figuring all this out. However, this activity can either be a burden or a game. If it is the former, you are probably going to fail, but if you make it a game, you are going to learn all the moves that will enable you to get the attention of your target audience.
Whether you employ traditional or modern marketing techniques, the game is basically the same. One of the essentials of the game is communication. Communicating in the most appropriate ways can play a huge role in attracting potential clients.
The first thing you communicate to your potential clients is the marketing message. A message is crafted to gain attention, generate interest and get your prospects to inquire more about your business.
You want a message that conveys what the potential customers will get if they avail your services or buy your product. The message should not just be a label or a process. It should portray a desirable result that’s really wanted by the prospects.
Marketing content can be defined as anything written about your business from a social media post to a comprehensive post on your website. Nowadays, marketing content is more crucial than ever. Your potential clients want to check out your business online before they can contact you and so, having the right content is imperative.
Great content gives valuable information and explains what people get when they work with you. People want to know how you work, who you work with, your experience, background and the results you produce. You can give them answers to these questions through articles, blog posts, email newsletters and even video content.
Marketing is entirely communication, and so, verbal interactions or conversations are vital to marketing. It’s almost impossible for a client to start working with you without communicating with you first.
So, what should you tell them about your company, and how do you transform a conversation into an exploration of how you might provide your services? Well, marketing conversations are more about listening than talking. Once you have the attention of a prospect, you will want to know more about their situations, needs, and goals. If they ask a question, it’s your duty to reply succinctly and with an impact.